11 Best Crumbl Cookie Flavors, According to Customers (2024)

Crumbl Cookies is about to celebrate its seventh anniversary, but given its massive footprint across the United States, you would think the brand has been around much longer. As one of the "fastest-growing dessert companies," the chain currently operates over 850 locations worldwide, according to Crumbl's website.

Why is Crumbl so popular? Its viral growth is largely due to its limited menu of seven cookies that change weekly and that customers just can't wait to discover. Six new cookie flavors are released each week, with one additional flavor—currently the Semi-Sweet Chocolate Chunk—as the permanent seventh cookie. Six new flavors weekly that seldom or never repeat is a tall order, but the company does just that and has created a mile-long list of cookie varieties over the years. More recently, Crumbl has expanded to non-cookie desserts as well.

The most popular cookie flavors occasionally make the rounds again. Some favorites pop up seasonally for holidays like St. Patrick's Day, Halloween, or Shark Week. Others will re-emerge but with a slight twist on their last iteration. But which flavors have made the greatest impact among fans? Here are some of the most beloved Crumbl cookies of all time.

Kentucky Butter Cake

11 Best Crumbl Cookie Flavors, According to Customers (1)

A Crumbl Cookie flavor that has been mentioned repeatedly on forums as a top choice is Kentucky Butter Cake. It's a yellow butter cake cookie dripping in a melt-in-your-mouth buttery glaze, according to the company. One Redditor shared that Kentucky Butter Cake is "hands down" their favorite Crumbl Cookies order, and they are in good company. As it turns out, Kentucky Butter Cake is also Crumbl's CEO and co-founder Jason McGowan's favorite flavor.

Lemon Bar

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Lemon Bar was first introduced in 2021, and since then, it has catapulted to the top spot for many Crumbl customers. Its composition is simple: a chilled lemon sugar base with a rich lemon bar topping and a dusting of powdered sugar. One customer notes on Reddit that the "Lemon Bar tastes EXACTLY like lemon meringue pie." Another shared on Reddit that the Lemon Bar Cookie is, in their opinion, "godtier. It was so good when I got it before." Lemon has appeared in different versions on Crumbl's menu, but it's the Lemon Bar specifically that gets the biggest hype from fans.

OREO Birthday Cake

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Birthday Cake cookies are not a new phenomenon at Crumbl. They mark the cookie company's anniversary each year, but different versions have popped up on the menu throughout the year, too, including OREO. This popular Birthday Cake variation includes a warm OREO cookie rolled in OREO crumbs and topped with birthday cake frosting, OREO cake balls, and rainbow sprinkles. Basically, if you're a fan of all things OREO, this cookie is right up your alley. Multiple Oreo flavors, including the OREO Mallow Sandwich, are memorable for Crumbl customers. Still, as one Crumbl fan states on Reddit, they'll gladly take "OREO ANYTHING" as their number one cookie flavor. Another Redditor lists OREO Birthday Cake as their favorite Crumbl flavor because "it's my favorite Oreo flavor turned into a Crumbl cookie…so good!"

Key Lime Pie

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Crumbl has a penchant for toeing the line between cookie and pie, and this Key Lime Pie-flavored treat is a great example. This go-to cookie includes a graham cracker crust, zesty lime filling, a dollop of whipped cream, graham cracker crumbs, and a fresh lime on top. One Crumbl customer shared on Reddit that the week Key Lime Pie was on the menu was the "Only time I've gotten a four-pack of the same cookie." The company has introduced spin-offs inspired by Key Lime Pie, including the Coconut Lime Cookie. Crumbl even took things a step further in April 2024 with the debut of an actual Key Lime Pie.

Graham Cracker feat. Teddy Grahams

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Several Crumbl flavors take inspiration from other sweet treats, like Teddy Grahams. The Graham Cracker featuring Teddy Grahams doubles down on the graham cracker flavor in this popular cookie. It's made with a graham cracker cookie decorated with honey butter frosting, a light drizzle of honey, and Teddy Graham Crackers. If Teddy Grahams were something you loved to snack on as a kid, then this cookie will bring you straight down memory lane. This flavor left a lasting impression on customers, with one sharing on Reddit not too long after it appeared on the menu, "The Teddy Graham and honey [flavor] a few weeks ago was fire."

Cornbread

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When you think of what could be the ultimate Crumbl Cookies flavor, Cornbread might not be the first guess that comes to mind. This unique cookie is a classic cornbread smothered with honey butter glaze, then topped with a dollop of thick honey buttercream frosting and a decorative drizzle of honey. A superfan of the Cornbread cookie shared on Reddit, "I am a cornbread diehard. I also feel like cornbread fans are somehow extra obsessed with cornbread (but maybe I'm projecting). I would even join a cornbread subgroup to rave about cornbread…all this to say cornbread is the best." Several others chimed in and agreed, with another Redditor confessing, "I thought Crumbl was overrated until I tried cornbread." The popularity has left other customers curious, with a Redditor sharing, "I've heard so many good things about this cornbread cookie, and I want it so bad."

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Raspberry Cheesecake

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Several cheesecake-inspired flavors have appeared on Crumbl's menu over the years, like Lemon, Strawberry, and Chocolate. But the Raspberry Cheesecake cookie seemed to strike the fancy of customers extra hard. Its description alone is drool-worthy, as it's made with a thick, triple-layer jamboree including a buttery graham cracker cookie, smooth vanilla cheesecake frosting, and a dollop of fresh, house-made raspberry jam. It certainly made a lasting impression on one customer commenting on the chain's Instagram post featuring the cookie, "BRING THIS BACK!! 1 OF THE TOP 5 EASILY!!!!" Numerous fans left comments begging for the Raspberry Cheesecake's return, with another saying, "Can you please bring this one back? This is my favorite one so far."

Pumpkin Roll

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When the temperatures drop and the leaves change, everyone craves their favorite fall-inspired treats. Whether it's a Pumpkin Spice Latte or Cinnamon Rolls, fall flavors are big business for food brands. Crumbl combined those two flavors into one cookie: Pumpkin Roll. It was a smash hit with fans, with one leaving a comment on Instagram hoping for its eventual return, saying Pumpkin Roll was the "Best one I have ever had!" While Crumbl has plenty of other fall-inspired flavors it can lean into seasonally, many customers would gladly take a second round of Pumpkin Roll. As one comment said on Instagram, "It's my favorite pumpkin cookie I've ever had. PLEASE, PLEASE do this flavor one more time before the end of the year!!"

Pink Sugar

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There is a reason Pink Sugar was once a consistent flavor you could buy at Crumbl every week. Pink Sugar is an OG Crumbl cookie flavor, consisting of just a simple sugar cookie with pink frosting. It recently returned to the chain's weekly rotating menu, and fans rejoiced. One fan made their preference for Pink Sugar known by commenting on the Instagram announcement, "Pink Sugar should be weekly. Get rid of chocolate chip!" Another fan shared, "This cookie is the one that got me hooked on Crumbl." There may be controversy over Pink Sugar's appearance in this roundup due to a formula change to its almond extract frosting. But as one Redditor says, "I absolutely love Pink Sugar. People need to chill with their hate for it and let us enjoy it."

Mom's Recipe

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The selling point for many Crumbl Cookies flavors is the frosting, but Mom's Recipe keeps things simple with "warm oatmeal, semi-sweet chips, toffee, peanut butter chips, and a sprinkle of sea salt." The aptly-named flavor is known to make appearances on the menu around Mother's Day. It's a family recipe from Crumbl's co-founders, adding that extra bit of intangible sweetness that customers love. What is tangible is the amount of fandom Mom's Recipe has, with many wishing for its eventual return to the menu. One comment on Instagram asks, "When is this cookie coming back!!!? It's the only one I'm looking forward to." A Redditor who is also fond of the flavor shares, "I'm always surprised by how much I like Mom's Recipe. Warms up really well in the microwave, too."

Banana Bread

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Crumbl took everything great about banana bread and put it into a cookie. If this fruit-centric baked good is your thing, you'll want to keep your eyes peeled for when Banana Bread makes the rounds again and appears on Crumbl's weekly menu. One fan thinks that day can't come soon enough, sharing on Reddit, "I think about it at least three times a week. It's just perfect, and I miss her." Other banana-inspired variations that have made an appearance on Crumbl's menu include Banana Cream Pie.

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11 Best Crumbl Cookie Flavors, According to Customers (2024)

FAQs

What is the most popular crumbl cookie flavor? ›

Some of the most popular Crumbl cookie flavors include the Honey Cake with Teddy Grahams and Birthday Cake. In recent weeks, some of Crumbl's featured recipes include S'mores, Snickerdoodle Cupcake, Iced Oatmeal, Raspberry Danish, Cookie Butter Lava, Cotton Candy, Dulce de Leche, Brookie, Oatmeal Raisin, and more.

What Crumbl cookies are always available? ›

Don't worry, our famous milk chocolate chip and chilled sugar cookie are always available.
  • SERVED WARM. Semi-Sweet Chocolate Chunk. ...
  • SERVED BAKERY TEMP. The Afterlife Cake. ...
  • SERVED BAKERY TEMP. Banana Bread. ...
  • SERVED WARM. Churro. ...
  • SERVED CHILLED. Strawberry Shortcake Cookie. ...
  • SERVED WARM. Triple Chocolate Chip.

What is the key to Crumbl cookies success? ›

Crumbl's social media following currently tops 16 million followers across platforms. It has become particularly popular on TikTok, with more than 7 million followers and a viral hashtag, ”#TasteWeekly.” TikTokers use it to post reviews, both positive and negative, of Crumbl's cookie flavor drops.

How does Crumbl decide flavors? ›

Every week, our menu rotates to feature an updated set of six exciting desserts. With our co-founders' search for innovation, we frequently add new flavors to the menu and work to improve current recipes. We concentrate on developing delicious cookies inspired by popular flavors, tasty treats, and decadent desserts!

What is the most popular cookie flavor? ›

What is America's favorite cookie flavor? While Americans enjoy an incredible variety of cookies, chocolate chip is the most popular.

Does crumbl cookie ever repeat flavors? ›

Crumbl's Massive Menu Changes Weekly And Only Occasionally Repeats Flavors. Crumbl does not provide an official list of every flavor it has ever offered. By most counts, the brand has well over 250 different cookies in its rotation, plus one-off flavors that will likely never return.

Who is Crumbl cookies biggest competitor? ›

Crumbl Cookies's top competitors include Love&Cookies, Tiff's Treats, and Fancypants Baking Co.. Love&Cookies operates as a gourmet cookie company. The company offers a variety of gourmet cookies and frozen cookie dough, which can be baked at home. Its products are…

Which crumbl cookies need to be refrigerated? ›

Always keep Crumbl cookies you bought chilled in the refrigerator. Some frostings, like buttercream and cream cheese, store the best in the fridge because the cold keeps them from separating and running. Store the cookies in a single layer to preserve the look of the frosting and other toppings.

How long do crumbl cookies last unrefrigerated? ›

How Long Are Crumbl Cookies Good For? They are typically good for about 2-3 days when stored at room temperature in an airtight container. When stored in the freezer, they can last for up to 2-3 months without significant loss of quality.

What are the 3 C's of Crumbl? ›

Ensuring the 3 C's of Crumbl are met: Cookie Quality, Customer Service, and Cleanliness • Ensuring we never ...

How to get free cookie from Crumbl? ›

Crumbl Cookies is where cookie-lovers flock year round, but on your birthday, it's a must. To get the free cookie of your choice, download the Crumbl Cookies app, join Crumbl Loyalty, and enter your date of birth.

Is Crumbl losing money? ›

Crumbl, which dropped “Cookies” from its name as it adds other treats to its menu, filed its 2024 franchise disclosure document this month. Its Item 19 reports average store revenue last year from 571 stores was $1.16 million, down from 2022's $1.8 million. That's a 37 percent decrease year over year.

What's the most popular crumbl cookie? ›

The 45 Best Crumbl Cookies Flavors
  • Milk Chocolate Chip. At the franchise's beginning, Milk Chocolate Chip was the first and only Crumbl Cookie flavor. ...
  • Classic Pink Sugar. ...
  • Cookie Dough. ...
  • Confetti Cake. ...
  • Carrot Cake. ...
  • Maple Bacon. ...
  • Honey Cake ft. ...
  • Blueberry Crumb Cake.
Aug 19, 2024

Who owns Crumbl cookies? ›

I've never seen such dedicated owners of a company in my life; they really care about their customers and keep their satisfaction at the top of the Crumbl priorities list.” Crumbl was founded by cousins Jason McGowan and Sawyer Hemsley in Logan, Utah. The duo teamed up to create the world's best chocolate chip cookie.

How do I know my Crumbl mystery flavor? ›

Check the crumbl app or website and go to the map and press "Testing Cookies" to see if your store is offering any of these flavors!

Why is Crumbl cookies so popular? ›

Why are Crumbl cookies so popular? It might be due to dessert trends, the popularity of chocolate chip cookies and Crumbl's minimalist yet polished aesthetic.

Does Crumbl have more than 6 flavors? ›

Though the first store only sold milk-chocolate-chip cookies, Crumbl now offers a rotating weekly selection of six desserts at a time and has featured over 200 varieties on its menu.

Why are Crumbl cookies pink? ›

The Crumbl Classic Pink Sugar was inspired by a community group known as the Pink Ladies, who sold pink sugar cookies at the local hospital, according to Hemsley. He said his family loved the taste of almond in the cookies when he was growing up.

Can you choose what Crumbl cookies you want? ›

Choose from our rotating flavors of Mini or Large cookies. Starting with orders of 48, you can add increments of 12 to customize your selection perfectly. Additional flavors may be offered each week by your local store. Contact your store directly to learn more!

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